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How Our Community Helps Us Build Better Products

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Jelena Zečević

Tuesday, February 11, 2025


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Great products don’t happen by accident. They’re the result of listening, learning, and iterating based on the feedback of people who use them. At NIMA Enterprises, we’ve made community feedback a cornerstone of our process because the best products are built with real users in mind. Here's the story of how our community helped us refine two of our products.

Step 1: Asking Our Community to Join Us

It all started with an invitation. We reached out to our community, announcing we’re looking for beta testers to help us refine our product. We shared the opportunity on our X account- our main channel of communication, our blog, and community groups (Telegram and Discord). The response was incredible. Hundreds of applications came in, each one filled with an explanation of why they want to help us improve. It was a reminder of how much our community cares about what we’re building.

Step 2: Finding the Right Mix

Choosing from so many passionate applicants wasn't easy. We wanted voices that would challenge our assumptions and push us to think differently. After careful consideration, we selected 25 testers ranging from experienced DeFi users to enthusiastic beginners. This diversity proved crucial as different perspectives brought up things we hadn’t considered.

Step 3: Creating a Space for Collaboration

To keep the process organized and efficient, we set up a private Discord channel exclusively for the testing group. This became our central hub for communication, updates, and feedback. We called this “the feedback loop”. Discord allowed us to stay connected with our testers in real-time, making it easy for them to share their thoughts and for us to respond quickly.

Step 4: Creating a Clear Feedback Structure

We learned early that organized feedback is effective feedback. To keep communication smooth and avoid confusion, we gave testers a clear structure to follow. The categories depended on the product and its stage. For Seijin, our community-driven launchpad, this included:

1.Issue Category:

  • UI/UX
  • Transaction Failed
  • Server Issue
  • Other

2. Transaction Hash (if needed)

3. Issue Description (with screenshots if applicable)

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Guidelines

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Example of feedback for Seijin

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Example of feedback for DragonSwap

Step 5: Turning Feedback into Action

As feedback started rolling in, our dev team got to work. We prioritized changes based on what we heard, making adjustments on the go. This approach allowed us to:

  • Fix bugs quickly.
  • Refine features to better meet user needs.
  • Address pain points we hadn’t initially considered.

For example, one tester pointed out that a key feature was hard to find in the interface. Thanks to their feedback, we redesigned the navigation to make it more intuitive. This was the perfect example of how a small change can make a big difference.

The Results: A Product Built Together

The testing group served as a great feedback loop. Our testers knew their voices mattered, and their contributions directly shaped the final product. By the time we deployed the changes, we were confident it was something our entire community would love. But the impact went beyond the product itself. Their passion and dedication are a reminder of why we build in the first place- to create something that genuinely benefits the people who use it.

Final Thoughts

At NIMA Enterprises, we build products with our community. Their honest feedback, creative suggestions, and occasional tough love have made our products what they are today.

To our community: thank you for being part of this journey. Your feedback makes our products better. And to anyone reading this: if you’re building something, don’t underestimate the power of listening to your users. Bring them into the process, and you’ll see just how much you can achieve together.

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