Startup Culture at NIMA: How We Bring Ideas to Life

Natalija Terzić
Tuesday, December 24, 2024

NIMA Enterprises is a 13-person blockchain R&D Venture Studio located in the vibrant city of Belgrade, Serbia. In this blog post, we’ll show you what really happens when you combine passionate tech minds, questionable amounts of coffee, and a panoramic view that makes every video call memorable, let us show you.
This isn’t a typical ‘day-in-the-life’ post filled with clichés and out-of-touch office tropes. This is a glimpse into the real energy, quirks, and moments that make NIMA, well… NIMA. Let’s dive in.
A Day in the Life at NIMA
Morning Rituals (Spoiler: They Start with Coffee)
Our day starts between 9 and 10 am, and the first order of business is always — always — coffee. Fun fact: the NIMA team consumes an average of 37 cups of coffee daily — our secret ingredient for productivity! This caffeine-fueled start sets the tone for tackling challenges and brainstorming.

NIMA Fuel
Daily Sync-Ups
Once the caffeine kicks in, magic happens. Our dev and marketing teams huddle up for daily sync-ups that actually matter. These quick sync-ups help us reflect on completed tasks, plan new ones, align on goals, and get to work. With fresh minds in the morning, we dive into four solid hours of focused and productive work, turning ideas into reality.

Daily meeting with a twist
Lunch: Where the Real Team Building Happens
You know those formal “team building exercises” where everyone awkwardly pretends to have fun? Yeah, we don’t do those. Instead, we bond over lunch breaks where conversations bounce from “Did you see that new blockchain protocol?” to “Who else binged that show last night?” It’s organic, it’s real, and it works for us.

Sometimes you just need a burger
Afternoon Hustle
Post-lunch, our energy levels soar, and we dive back into work. Our office buzzes with activity, from coding and designing to strategizing and marketing. The “sweet desk”, our fully-loaded snack station, ensures we’re always ready for an energy boost. It’s not uncommon for a brilliant idea or a witty joke to spark up during this time, keeping our creative and collaborative spirit alive.

Cross-team collaboration
Going Global
As Belgrade winds down, we connect with colleagues and partners in different time zones. These meetings support our global reach and ensure perfect collaboration across borders. From our perch on the 30th floor of West 65 Tower, we’re building global blockchain solutions while enjoying spectacular sunsets over the city.
What Sets NIMA Apart?
Flexibility and Freedom
At NIMA, we understand the importance of work-life balance. Our hybrid work policy and flexible scheduling ensures team members work in ways that suit them best, promoting both peak performance and personal well-being. The focus? Just do great work, that’s all that matters.

"The beach is my office."
Growth and Learning Culture
We’re passionate about continuous improvement. In the blockchain space, standing still means falling behind. We’re committed to continuous growth, whether through internal knowledge sharing, exploring new technologies, or attending major industry events.

Devcon 2024
Perks That Matter
Sure, we’ve got the usual perks: equipment of your choice, catered lunches, endless snacks. But the real value? A team of genuinely kind, smart, and friendly people who make every day feel collaborative and uplifting, plus views that make every workday feel like you’re living in a tech movie. Besides that, an occasional team-building activity that contains good food or good drinks always brings the team together.

The view
Exploring Beyond Belgrade
Part of what makes NIMA unique is our love for adventure and growth, both inside and outside the office. In November, our DragonSwap team traveled to Bangkok for DevCon 2024, diving into the latest blockchain trends and meeting innovators from around the world. Earlier in September, our dev team was in Warsaw for ETH Warsaw, gaining insights and expanding our network. These trips are more than just work, they’re an opportunity to bond as a team, get inspired, and bring fresh ideas back to our HQ.

NIMA team in Bangkok
Building a Better Future Together
At NIMA, we thrive on challenges, whether it’s a hackathon or a groundbreaking project. Our diverse expertise and shared vision for a better future drive us to create meaningful solutions in the Web3 space.
Conclusion
Here’s the thing, we’re not perfect. We’re 13 people working on transforming the blockchain space with big dreams and even bigger determination. But we’re real, we’re driven, and we’re building something that matters.
Want to see what we mean? If you’re in Belgrade, drop by our office in West 65 Tower. Come meet the team that’s redefining what a blockchain venture studio can be, and see for yourself why NIMA isn’t just another tech company, but a place where innovation feels like home.
P.S. And yes, that view really is as amazing as we say it is. No filter needed.
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